A delegation from the Kazakh National Women’s Teacher Training University is taking part in Astana Media Week 2026, an international media week being held in Astana.

                                                                

The university is represented by Duman Zhekenov, Member of the Board and Vice-Rector for Social Development and Student Affairs, as well as specialists from the Department of Public Relations and Marketing: Bakyt Amirbek, Head of QyzPU Media and director; Zhadуra Zhaksytaeva, media communications coordinator and journalist; and Amirsana Zhandarbekuly, mobile content creator.

                                                               

Held for the tenth time this year, the media week has brought together representatives of journalism, public relations and the media industry to discuss current issues facing the sector and exchange professional expertise. “Today, the media industry is evolving alongside rapid technological change. International platforms like this provide valuable opportunities to explore emerging trends, strengthen professional networks and gain fresh ideas for improving the university’s information and communications activities,” said Duman Zhekenov.

                                                                

The agenda covers key issues shaping the media industry, including the role of artificial intelligence, responsible use of new technologies, promoting Kazakhstani content to international audiences, multilingual broadcasting, changes in the advertising market and the development of the data economy.

                                                               

Participants are also attending masterclasses on critical information assessment and the effective use of artificial intelligence tools in the media.

                                                                

The forum also addresses the future of professions in the age of artificial intelligence, the impact of technological change on the labour market and emerging requirements for professional competencies. Drawing on practical examples and professional experience, experts are sharing their perspectives on the future development of the media sector.

                                                               

QyzPU specialists are exploring new approaches to press office operations and exchanging expertise in strengthening PR communications, adopting modern media technologies and developing the university’s information presence.

                                                                

Astana Media Week 2026 serves as an important professional platform for discussing current challenges in the media industry, strengthening professional ties and identifying new directions for the sector’s development amid digital transformation.